Viale Ceccarini

The route began as a small path between Riccione Paese and the seaside settlement. Until 1912, it was called Viola; since then, it has commemorated Maria Boorman Ceccarini, the benefactor who had the hospital built in 1892. At number 107, a bronze statue by Leonardo Lucchi, unveiled in 2012, preserves her memory.

In the late nineteenth century, development of the southern area brought the first villas along the avenue, followed by shops, restaurants and hotels; the first hotel opened in 1901. Teatro Dante opened at the Viale Dante junction in 1926 and was demolished in the 1950s; the tram from Rimini arrived in 1927. It was during that period that Viale Ceccarini became the town's fashionable avenue.

The Comune's count on 25 September 2025 records 98 non-food businesses and 15 food businesses along the avenue's pedestrian and non-pedestrian sections. Intersecting streets extend the offer: Viale Dante has 206 non-food businesses, mainly clothing, and Viale Gramsci 63. Towards the sea, the walk reaches Piazzale Roma; markets and shopping streets are covered in shopping in Riccione.

Refurbishment of the avenue and nearby streets is a municipal investment of around €10 million. Completed sections include the stretch from the seafront to Viale Milano, with palm trees, the section up to the Viale Dante junction and Piazzetta del Faro: travertine paving, ground-level fountains, mist sprays and planted islands preserving the historic pines.

The final phase began on 15 September 2026 in Viale Gramsci, in the gazebo area at the Viale Dante junction and near the railway; from October, it also affects Viale Dante as far as Piazzale Ceccarini. The municipal works programme schedules completion of the entire route by spring 2027.